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These are some Ecuadorian initiatives for sustainable fashion | Fashion | Saejob


On the nationwide stage, varied manufacturers are dedicated to a extra sustainable trend, monitoring manufacturing processes and facilitating the recirculation of clothes.

One of many gadgets that you’ve got saved in your closet unused for a while might be that piece that another person is searching for.

Apricot Lion and Karen Rojas, creators of the cell software Niftymark (Android and iOS) sensed that situation, so in November 2020 they launched this platform to facilitate the acquisition of second-hand clothes amongst its customers. Immediately, after nearly 10 months of operation, they add 5,800 downloads distributed primarily among the many provinces of Pichincha, Guayas, Imbabura and 10% in the remainder of the nation. They’ve recycled 600 clothes and in that alternate, constructed an natural neighborhood that grows.

Niftymark integrates the capabilities of an e-commerce and the usability of social networks.

Our worth proposition relies on redirecting present sources in trend in an modern, simple and protected means. And beneath these three premises, the app that’s impressed (in its design and operation) by social networks and e-commerce works ”, says Rojas. One of many huge variations with different digital shops, he provides, is that Niftymark permits searching by means of closets and never only a normal storefront, permitting customers to determine with a sure consumer who maybe additionally shares her measurement and private type. “The target is that we use what already exists and encourage and infect extra aware shoppers to take action and we’re right here to facilitate it,” he says.

You’ll be able to message with different folks and obtain trend suggestionsOn this means, we lengthen what we’ve to the utmost and, by the way, we generate revenue on the nationwide stage ”.

One other model dedicated to this imaginative and prescient is Etafashion. By way of its ETA AMA PLANETA marketing campaign, it has developed the logistics for a large donation of clothes in an alliance with the Ecuadorian Purple Cross. “Our shoppers can acquire garments that they now not use and which are in good situation and clear from their closet, ideally not lingerie, swimwear, or get together put on, and go to the Etafashion retailer of your alternative. There they are going to discover a container to deposit it ”, explains Érika Albán, advertising government. “And so they obtain 5 Etadollars to redeem for purchases over $ 30″.

Containers to deposit used clothes in good situation are positioned of their premises nationwide.

This motion is complemented by the discount of plastic luggage with the introduction of a procuring bag biodegradable jute and cotton.

The collections Change By De Prati at the moment they’re additionally one trend proposal with a low environmental footprint that integrates biodegradable, natural supplies in its manufacturing and from environmentally pleasant manufacturing and manufacturing processes.

The primary uncooked materials is Natural cotton, grown with out chemical substances and complying with processes that respect the pure cycles of the soil.

Different supplies which are built-in into the road are recycled polyester, pure fibers, natural viscose and biodegradable provides like coconut or tagua buttons.

Every thing, with out neglecting the design of the clothes that it contains a variety of denim with mother denims, attire, shorts, jackets and units for males, Ladies and kids.

The implementation of the method digital stamping It permits to supply choices, with out producing better waste.