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Interview: Sara Tejado from Masme Shoes bets on timeless, unique and ‘slow fashion’ shoes | Fashion | Saejob


Masme’s hallmark lies in consolation and femininity.

Creating low-impact trend: one of many premises of the Spanish model Masme Shoes, with the creation of small capsule shoe collections, which deal with temporality and femininity in every of its proposals.

Sara Tejado is a shoe designer with an excellent clear objective: to have a low impression model on the degree of sustainability. This implies: transferring away from mass productions, leaving apart tendencies as launch guides and, above all, listening to the wants of her purchasers, who — like her — love distinctive designs.

“After working for greater than six years in trend and seeing how briskly all the things goes, I wanted to cease and see the place I needed to go my method, I wanted to align all the things with myself and my lifestyle. Trend is valuable, it’s an artwork, and as artwork it takes time, a relaxation, as a result of not all the things goes. Footwear has at all times been my ardour, and that’s the reason Masme’s thought: ‘Extra model, much less impression’ ”, explains the designer.

Foto: Amanda Watt Images

Whenever you consider sluggish trend, there’s the idea that it could be a route not in excessive demand by the general public, both as a result of small variety of manufacturers centered on this area of interest in addition to the conception that maybe not being guided by tendencies can play towards The designs. Nevertheless, in accordance with what the director of Masme Footwear tells us, it’s the reverse, and never solely on the degree of the general public that prefers it, however even inside the trend market centered on this path. “It’s a neighborhood wherein serving to one another could be very stunning (with out forgetting that it’s a enterprise). I do know manufacturers sluggish trend wherein we collaborate with one another and it is vitally gratifying ”.

Masme’s hallmark lies in consolation and femininity. That’s the reason ballerinas are often its star mannequin, which adapts to the requests of its prospects. Though the model presents a line of designs and colours, the shopper can also be given the chance to take part within the resolution of what to put on on her toes. “I’m not guided when designing footwear by coloration tendencies. What I do do is ask and hearken to my purchasers, in the event that they like plain greater than prints, impartial colours or extra vivid … and primarily based on that I already resolve. I train them the colours and fashions, which might be tailored to numerous tendencies no matter whether or not they’re present or not ”.

Sara Tejado’s beginnings in shoe design started with an phantasm as a baby, a time when she sketched footwear in her free time; Nevertheless, it was after working in different fields that he determined to show fully to trend. She started collaborating with one other designer to launch a joint line of footwear and headdresses, wherein she put her expertise to the take a look at. And as soon as having achieved nice success with these first designs (a capsule assortment of espadrilles), he determined to launch totally with Masme in 2020.

On internationalizing his model: after all he has this as his objective, making an allowance for that this implies persevering with to respect his capsule manufacturing line, with out hardships or excesses, as dictated by sustainable manufacturers. It’s identified that Spain is likely one of the nations with the perfect footwear proposal on the planet, each by way of design and high quality, and this helps to encourage designers like Sara to maneuver ahead with their tasks.

As a final query, we requested him how he imagines those that wager on his model in the case of placing on footwear, and that is what he answered: “I think about (my purchasers) tremendous joyful, lovers of little issues, having a espresso with a pal, a wine together with your associate, or having fun with a stroll; in brief, an enjoyment of life, as I say ”.