The ETA Vogue assortment for Mom’s Day options cheerful and full of life notes in earthy and impartial tones that recall the necessity to care for the planet.
Trendy and stylish mother. And we will consider extra adjectives with m: fantastic, multifaceted, majestic. The ETA Vogue proposal seeks to regulate to all of the qualities of mother in clothes that may make her preserve a traditional fashion, but in addition avant-garde and in colours that look good on any event, however nonetheless stand out because of their textures and sure coloration accents.
In accordance with Camila Camacho, Head of Advertising and marketing at ETA Vogue, they need to mix this launch additionally with a wake-up name in direction of the necessity to care for the Earth, that’s the reason they’ve launched the marketing campaign ETA Ama Planeta with three pillars: cut back plastic consumption, provide a second life to clothes and strengthen its coverage pet pleasant.
“Per yr, we’re utilizing a mean of 2 million plastic luggage which, nevertheless, already include 70% recycled materials ”, he explains. Due to this fact, they’ve designed three reusable luggage fabricated from jute and natural cotton which might be already out there of their shops and that, every time the client makes use of them for his or her purchases, they’ll obtain a reduction and incentive.
Additionally, since April 26, their 24 shops nationwide They’ve containers to obtain garments that their purchasers are inspired to donate. “We like to be modern and that’s the reason we’re at all times shopping for a brand new shirt or pants, however We don’t notice that every one these different clothes that maybe are now not the protagonists of our wardrobe, are in good situation and can be utilized to decorate individuals who want them”, He feedback. The clothes have to be clear, with out holes, though they can even have a filter to decide on those who will probably be donated to numerous foundations or shelters within the nation. Its objective is to ship 20,000 clothes in 2021.
Lastly, they proceed to welcome of their shops one of the best good friend of the household: their pets (an motion that that they had already began in 2018).
“We consider that These actions will generate vital modifications not solely within the habits of our clients, however can even affect individuals who in a technique or one other know the marketing campaign. It isn’t one thing that may final solely a yr, however it’ll mark the widespread thread of all the pieces that we’re engaged on as an organization, fascinating issues are positively coming ”. (I)
Images: Daniel Queirolo.
Garments and styling: ETA Vogue
Make-up: Karen Villamar
Photograph studio Daniel Queirolo.